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Mark W. McGinnis
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Design: the parts and the whole — chapter 17 – content
CHAPTER SEVENTEEN CONTENT Line, space, value, shape, mass, texture, and color are the elements of design. Unity, variety, balance,...
Mark W. McGinnis
Oct 10, 20109 min read
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Design: the parts and the whole — chapter 16 – mass and 3D design
CHAPTER SIXTEEN MASS & 3D DESIGN MASS Shape exists in two-dimensions, height and width. Mass exists in three-dimensions, height, width...
Mark W. McGinnis
Oct 10, 201025 min read
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Design: the parts and the whole — chapter 15 – color concepts
CHAPTER FIFTEEN COLOR CONCEPTS The range of color concepts seems as infinite as the range of color itself. This chapter attempts to...
Mark W. McGinnis
Oct 10, 201020 min read
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Design: the parts and the whole — chapter 14 – proportion and scale
CHAPTER FOURTEEN PROPORTION & SCALE Proportion and scale both refer to size; large, small, and everything in between. As with so many...
Mark W. McGinnis
Oct 9, 20109 min read
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Design: the parts and the whole — chapter 13 – emphasis and rhythm
CHAPTER THIRTEEN EMPHASIS & RHYTHM EMPHASIS While balance is usually a unifying principle of design, emphasis is a principle of variety....
Mark W. McGinnis
Oct 9, 20105 min read
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Design: the parts and the whole — chapter 12 – balance
CHAPTER TWELVE BALANCE In most cases balance in design is an expression of unity. Balance, a comfortable distribution of visual...
Mark W. McGinnis
Oct 9, 20107 min read
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Design: the parts and the whole — chapter 11 – unity and variety
CHAPTER ELEVEN UNITY & VARIETY This study of design up to this point has focused on the elements of design: the components that make up...
Mark W. McGinnis
Oct 9, 201010 min read
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Design: the parts and the whole — chapter 10 – texture
CHAPTER TEN TEXTURE Texture refers to surface quality. It can generally be thought of as a tactile element, but it also has visual...
Mark W. McGinnis
Oct 9, 20107 min read
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Design: the parts and the whole — chapter 9 – basic color
CHAPTER NINE BASIC COLOR Of all the visual elements color is the most complex, and in my opinion, the most exciting. Color encompasses...
Mark W. McGinnis
Oct 9, 201011 min read
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Design: the parts and the whole — chapter 8 – shape
CHAPTER EIGHT SHAPE In every project described previously in this book shape has played a major role. Shape can be defined as a visually...
Mark W. McGinnis
Oct 9, 201012 min read
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Design: the parts and the whole — chapter 7 – value
CHAPTER SEVEN VALUE In the world of art and design the term value refers to relative light and dark. Much of our perception is dependent...
Mark W. McGinnis
Oct 9, 20106 min read
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Design: the parts and the whole — chapter 6 – space
CHAPTER SIX SPACE Space is a constant reality. We exist within spatial context and relationships. We are three-dimensional objects and...
Mark W. McGinnis
Oct 9, 201014 min read
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Design: the parts and the whole — chapter 5 – line
CHAPTER FIVE LINE The study of visual design may be approached in many different ways, as the rows of books on the library shelves will...
Mark W. McGinnis
Oct 9, 201012 min read
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Design: the parts & the whole — chapter 4 – the design process
CHAPTER FOUR THE DESIGN PROCESS When studying the concept of visual sensitivity a quote by the great painter and colorist Henri Matisse...
Mark W. McGinnis
Oct 9, 20105 min read
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Design: the parts & the whole — chapter 3 – inspiration, originality, creativity, aesthetics, in
CHAPTER THREE INSPIRATION, ORIGINALITY, CREATIVITY, AESTHETICS, The title of this chapter is a barrage of lofty terms, words that have...
Mark W. McGinnis
Oct 9, 201019 min read
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Design: the parts & the whole — chapter 2 – visual perception, literacy, and sensiti
CHAPTER TWO VISUAL PERCEPTION LITERACY & SENSITIVITY VISUAL PERCEPTION The study of visual design requires at least a glimpse into the...
Mark W. McGinnis
Oct 9, 201016 min read
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Design: the parts & the whole — chapter 1 – the big picture
DESIGN The Parts and the Whole An Artist’s Perspective by Mark W. McGinnis Northern State University Aberdeen, SD edited by Tom Hansen...
Mark W. McGinnis
Oct 9, 20108 min read
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