Design: the parts and the whole — chapter 17 – content
CHAPTER SEVENTEEN CONTENT Line, space, value, shape, mass, texture, and color are the elements of design. Unity, variety, balance,...
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Mark W. McGinnis
Oct 10, 201025 min
Design: the parts and the whole — chapter 16 – mass and 3D design
CHAPTER SIXTEEN MASS & 3D DESIGN MASS Shape exists in two-dimensions, height and width. Mass exists in three-dimensions, height, width...
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Mark W. McGinnis
Oct 10, 201020 min
Design: the parts and the whole — chapter 15 – color concepts
CHAPTER FIFTEEN COLOR CONCEPTS The range of color concepts seems as infinite as the range of color itself. This chapter attempts to...
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Mark W. McGinnis
Oct 9, 20109 min
Design: the parts and the whole — chapter 14 – proportion and scale
CHAPTER FOURTEEN PROPORTION & SCALE Proportion and scale both refer to size; large, small, and everything in between. As with so many...
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Mark W. McGinnis
Oct 9, 20105 min
Design: the parts and the whole — chapter 13 – emphasis and rhythm
CHAPTER THIRTEEN EMPHASIS & RHYTHM EMPHASIS While balance is usually a unifying principle of design, emphasis is a principle of variety....
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Mark W. McGinnis
Oct 9, 20107 min
Design: the parts and the whole — chapter 12 – balance
CHAPTER TWELVE BALANCE In most cases balance in design is an expression of unity. Balance, a comfortable distribution of visual...
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Mark W. McGinnis
Oct 9, 201010 min
Design: the parts and the whole — chapter 11 – unity and variety
CHAPTER ELEVEN UNITY & VARIETY This study of design up to this point has focused on the elements of design: the components that make up...
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Mark W. McGinnis
Oct 9, 20107 min
Design: the parts and the whole — chapter 10 – texture
CHAPTER TEN TEXTURE Texture refers to surface quality. It can generally be thought of as a tactile element, but it also has visual...
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Mark W. McGinnis
Oct 9, 201011 min
Design: the parts and the whole — chapter 9 – basic color
CHAPTER NINE BASIC COLOR Of all the visual elements color is the most complex, and in my opinion, the most exciting. Color encompasses...
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Mark W. McGinnis
Oct 9, 201012 min
Design: the parts and the whole — chapter 8 – shape
CHAPTER EIGHT SHAPE In every project described previously in this book shape has played a major role. Shape can be defined as a visually...
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Mark W. McGinnis
Oct 9, 20106 min
Design: the parts and the whole — chapter 7 – value
CHAPTER SEVEN VALUE In the world of art and design the term value refers to relative light and dark. Much of our perception is dependent...
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Mark W. McGinnis
Oct 9, 201014 min
Design: the parts and the whole — chapter 6 – space
CHAPTER SIX SPACE Space is a constant reality. We exist within spatial context and relationships. We are three-dimensional objects and...
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Mark W. McGinnis
Oct 9, 201012 min
Design: the parts and the whole — chapter 5 – line
CHAPTER FIVE LINE The study of visual design may be approached in many different ways, as the rows of books on the library shelves will...
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Mark W. McGinnis
Oct 9, 20105 min
Design: the parts & the whole — chapter 4 – the design process
CHAPTER FOUR THE DESIGN PROCESS When studying the concept of visual sensitivity a quote by the great painter and colorist Henri Matisse...
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Mark W. McGinnis
Oct 9, 201019 min
Design: the parts & the whole — chapter 3 – inspiration, originality, creativity, aesthetics, in
CHAPTER THREE INSPIRATION, ORIGINALITY, CREATIVITY, AESTHETICS, The title of this chapter is a barrage of lofty terms, words that have...
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Mark W. McGinnis
Oct 9, 201016 min
Design: the parts & the whole — chapter 2 – visual perception, literacy, and sensiti
CHAPTER TWO VISUAL PERCEPTION LITERACY & SENSITIVITY VISUAL PERCEPTION The study of visual design requires at least a glimpse into the...
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Mark W. McGinnis
Oct 9, 20108 min
Design: the parts & the whole — chapter 1 – the big picture
DESIGN The Parts and the Whole An Artist’s Perspective by Mark W. McGinnis Northern State University Aberdeen, SD edited by Tom Hansen...
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